Online Corporate Branding Strategies with Jono Castiolol
Interview with Jono, Brand Strategist at Castiolol Media, a new startup
Do you want to learn about corporate internet branding? Do you wish to discover the essential strategies that promote brand loyalty: wowing customers with appropriate and memorable interactions, in turn driving repeat custom and financial growth? Employees are a critical stakeholder, but how do you create an internal branding structure that reflects necessary relationships of trust, while promoting business goals? With more business news and financial information being delivered direct to your financial and influencer audiences over the internet, how do you ensure that your online brand equity supports economic performance?To what extent do you participate in ‘the conversation’ that is taking place between brands and your stakeholders? Are you an active guardian of brand awareness, brand recognition, brand recall, brand loyalty or brand equity?
Hundreds if not thousands of your stakeholders are looking to the internet for information about the types of products or services you offer every day – but do they notice you? Are you differentiating your brand favorably online from your competitors?The world of brand and corporate communications, and particularly internet branding, is changing at lightning speed. Have you ever asked yourself “how can I keep up and stay sane?” Surely there must be a way to get ahead? You take pride in your work and want to do it to the best of your ability. Isn’t it nice when you are so well equipped to do your job that it’s reflected in your salary?
Perhaps you’ve just been given responsibility for internet branding as part of a wider role. Maybe you are struggling to adapt established branding theory to the web, and it’s just not working. Or has your boss just thrown you the internet branding ball and is trusting you not to drop it?Let me introduce myself. I’m Jono Castiolol. I’ve successfully driven corporate and marketing communications programs internationally for many household brands over the last 12 years.
For example, I’ve represented Compaq/Hewlett Packard, Motorola, British Telecom, Oracle plus directed the brand naming, logo design, and launch for the big brands worldwide.
In my work over the years, both in-house and with several leading communications agencies, I’ve helped companies to manage, evolve or build brands to achieve their goals, and to thrive in their competitive environment. It’s not always been easy as, like you, I’ve had to steer my way through ever-changing goals, limited resources, and needed regularly to juggle multiple jobs and skill sets simultaneously. More recently, I was invited to join the management team of a ground-breaking agency, Sound Strategies Limited, that helps companies to harness sound and music as an integral part of their corporate identity. Emotional branding, and the application of sound, in particular, has been widely ignored but is fast becoming adopted as one of the strongest tools in the internet branding toolbox.But my business success has also been built upon a solid academic foundation. I spent five years gaining first a bachelor’s degree in Business and Marketing, followed by a master’s in Public Relations (since then I’ve never stopped learning!). Despite this, if you’re like me, you’re frustrated about the enormous amount of data that and have to dig through every day to spot those little glimmers of a useful nugget of information you are looking an answer for.
How do I build brand awareness, create a memorable and engaging corporate identity, and harness measurable online brand equity, to drive real-world success for me and my business?
Do you know anyone who doesn’t have too much to get through during a day’s work? Like me, I’m sure you are always juggling tasks, skill-sets and roles (and that’s not just at work!). Wouldn’t it be a relief if you could find an excellent resource that would give you some control over at least one important responsibility, freeing up your attention other priorities elsewhere? You need to get on top of internet branding quickly, not only to do the right things but do things right – the first time!In my day-to-day work, I see many branding and corporate identity colleagues running fast to do their day jobs while trying to figure out the impact that Web 2.0, changing social behavior, and the internet will have on their jobs. If this sounds like you, then you will be looking for a clear path through the challenges of corporate internet branding.
That’s why I’ve combined my years of learning and experience with current detailed analysis to find an answer to the question: If the Internet does change everything, what do you need to do about it today?
I’ve developed a concise and easy to implement the plan for success in internet branding that you can obtain in the next few minutes to cut through the hype. I’ve written a short e-book called ‘Essential 2016 Internet Branding Strategies’ you will find the answers you are looking for, in one place.
In the ebook, I am explaining what actions you need to start taking today to drive your competitive advantage resulting in increased profit, prestige, and protection of your most valuable asset. I’ll also offer an easy to follow framework to cutting through the jargon of corporate internet branding.
The Ebook has been distributed so far only through departmental and local media, but it will be published soon on a larger scale.